Location: UK / Hybrid

Level: Interim - Part Time

Overview
We are looking for an experienced, pragmatic and commercially minded Interim CRM Manager to join a fast-paced marketing agency on a temporary basis, 20 - 30 hours per week. This role will lead CRM strategy and execution for one of their key clients. The successful candidate will combine strong technical CRM knowledge with a creative, data-led approach to customer lifecycle marketing.

Key Responsibilities

• CRM Strategy & Planning: Develop and implement client CRM strategies focused on retention, reactivation and maximising customer lifetime value across email, SMS and owned channels.

• Campaign Execution: Own end-to-end campaign planning, build and deployment, including newsletters, lifecycle flows, promotional campaigns, and personalised journeys.

• Segmentation & Personalisation: Design and maintain robust audience segmentation and personalisation logic using behavioural, transactional and lifecycle data to improve engagement and conversion.

• Platform Management: Manage CRM platforms and integrations (ESP, CDP, marketing automation tools) and work closely with engineering and analytics to ensure reliable data flows and campaign deliverability.

• Testing & Optimisation: Lead A/B and multivariate testing to continuously optimise subject lines, creative, send times, frequency and content strategy. Use test results to scale winning approaches.

• Reporting & Insights: Establish clear reporting frameworks and KPIs (revenue per recipient, retention, churn, LTV, deliverability). Translate data into actionable insights and present findings to client stakeholders.

• Cross-functional Collaboration: Work closely with account leads, paid media, creative and product teams to ensure CRM activity is aligned with acquisition, brand and product initiatives.

• Deliverability & Compliance: Own deliverability best practice, sender reputation and compliance with UK and EU data and privacy regulations (PECR, GDPR).

• Client Management & Mentoring: Act as day-to-day CRM lead for client account, manage stakeholder relationships, and mentor more junior CRM or marketing team members during the interim engagement.

• External Representation & Thought Leadership: Represent the agency externally at networking and thought-leadership events, building relationships and strengthening our presence in the market.

Experience & Background

• Proven experience in a senior CRM or lifecycle marketing role within an agency or in-house at DTC beauty, skincare, FMCG or digitally native brands.

• Hands-on experience with major ESPs and marketing automation platforms (e.g., Klaviyo, Braze, Salesforce Marketing Cloud, Iterable) and familiarity with CDPs.

• Strong technical understanding of CRM integrations, API-based data flows, event/tracking schemas and segmentation logic.

• Track record of driving retention and revenue through lifecycle programmes, automation and personalisation.

• Experience in deliverability management and regulatory compliance (GDPR/PECR).

• Agency experience or proven ability to manage multiple client accounts simultaneously is highly desirable.

Key Skills & Attributes

• Strategic thinker with strong commercial focus and a test-and-learn mindset.

• Data-driven and analytically fluent - comfortable working with BI teams and translating data into marketing actions.

• Excellent communicator and client-facing, able to present strategy and results clearly to senior stakeholders.

• Technically competent with attention to detail on implementation and deliverability.

• Collaborative and adaptable, able to work across creative, paid and product teams in fast-moving environments.

What Success Looks Like

• Improved retention metrics and measurable uplift in CRM-driven revenue across client portfolios.

• Robust, scalable lifecycle programmes and automations that reduce churn and increase LTV.

• Consistent, reliable campaign delivery with strong deliverability and compliance records.

• Clear reporting and insight-driven roadmap that informs broader client marketing and product decisions.

About the Company

Our client is a specialist marketing agency working with fast-growing DTC beauty and FMCG brands. They partner with ambitious teams to deliver integrated brand, growth and CRM strategies that scale businesses sustainably. Our approach combines creative storytelling with rigorous data and experimentation to deliver tangible commercial results.

Working Arrangements & Equal Opportunities

This is a part-time freelance interim role (circa 20 hours per week). You’ll ideally operate via your own Ltd company or as a registered sole trader.

We’re committed to building a diverse and inclusive workplace and welcome applications from people of all backgrounds and identities. Reasonable adjustments can be made for candidates with accessibility needs throughout the recruitment process.

We aim to respond to all applicants where possible. If you haven’t heard from us within two weeks, please assume your application hasn’t been shortlisted. With your permission, we may retain your details for future opportunities.