A heritage horticulture brand with a global reputation for craftsmanship is seeking an exceptional Head of D2C to lead the next stage of its US e-commerce expansion. Known for its beautifully cultivated, premium products and decades of expertise, the business is now evolving its model—bringing its artistry directly to consumers across the US through a fast-growing direct-to-consumer channel.

Following a successful US launch earlier this year, the brand has already proven strong demand and built solid foundations for growth. The next chapter is all about smart scaling: refining the model, deepening customer insight, and expanding reach across the US market.

This role combines commercial leadership, hands-on execution, team development, and brand stewardship—perfect for someone who can balance creativity with commercial rigour.

The Role

As Head of D2C, you will take full ownership of the day-to-day performance and long-term growth of the US direct-to-consumer business. You will lead the strategy, trading, marketing, and customer experience required to scale a premium, craft-led brand in one of the world’s most competitive e-commerce markets.

Commercial & Growth Leadership

• Develop and own the D2C growth plan for the US market.
• Translate strategy into clear actions across marketing, product, and customer experience.
• Prioritise initiatives that maximise commercial impact while strengthening long-term brand value.

Marketing, Brand & Creative

• Lead the full D2C marketing strategy—awareness, acquisition, conversion, and retention.
• Direct paid social, search, CRM, partnerships and content programmes.
• Ensure creative and storytelling elevate the brand while driving commercial outcomes.

Customer Experience

• Own the end-to-end customer journey, ensuring it reflects the brand’s heritage, care and craftsmanship.
• Oversee digital experience, presentation, packaging, and service to premium standards.
• Build loyalty and retention programmes that deepen customer relationships and encourage repeat purchasing.

Team Leadership & Partner Management

• Lead and mentor a small, talented cross-functional team across marketing, content and operations.
• Manage agencies, freelancers, and fulfilment partners with clarity and pace.
• Create a culture that values curiosity, creativity and commercial accountability.

Data, Performance & Trading

• Establish ongoing reporting for sales, costs and growth metrics.
• Champion a test-and-learn culture across campaigns, funnel optimisation and onsite experience.
• Share insights to support fast, informed decision-making across the business.

Cross-Functional Operations

• Work closely with US operations and growing partners to maintain an exceptional customer experience.
• Support improvements in fulfilment, logistics and service as the channel scales.

About You

You are a commercially sharp, creative and grounded D2C leader who thrives in high-growth environments. You know how to scale a premium brand with sensitivity to heritage and craft, while applying data to drive high-performance outcomes.

You will likely bring:

• Proven experience scaling a D2C or e-commerce business into the US, ideally in premium consumer, lifestyle, craft-led, gifting or luxury categories
• Strong understanding of digital growth levers across acquisition, conversion, retention and customer insight.
• Experience leading small teams and managing external partners.
• A knack for connecting brand storytelling with commercial performance.
• Clear communication, strong organisation, and a calm, structured way of working.
• Curiosity for craftsmanship, heritage-led brands, and beautiful products.
• Flexibility to work across UK and US time zones, with occasional travel.
• Familiarity with the US consumer market is helpful but not essential.

Why This Role?

This is a unique opportunity to:

• Lead a high-potential US D2C expansion backed by a renowned heritage horticulture brand.
• Shape how an iconic craft-led product is brought directly to consumers at scale.
• Influence brand, product, customer experience and commercial performance end-to-end.
• Work in a supportive, grounded, values-led culture with creativity and quality at its heart.
• Benefit from hybrid working, learning and development opportunities, and international collaboration.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.