We’re partnering with a fast-growing consumer brand to hire an Art Director who will lead creative direction and act as the brand steward across campaign development, asset production, photoshoots, video shoots and wider design execution. This is a hands-on leadership role that balances high‑level strategic thinking with practical delivery and people management.

About the role

You will own how the brand looks, sounds and performs across paid, owned and earned channels. Responsibilities span creative strategy, campaign concepting, art direction for photoshoots and video shoots, production oversight, asset design and hands‑on creative execution. You will ensure every piece of work protects and elevates the brand while meeting clear commercial objectives.

Key areas of responsibility

• Set and defend the visual and tonal rules for the brand; develop and maintain brand guidelines and ensure consistency across campaigns, channels and touch-points.

• Lead end‑to‑end campaign concepting and development. Translate briefs into creative platforms, moodboards, shotlists and asset plans that deliver for acquisition, retention and brand growth.

• Direct and manage in‑studio and on‑location shoots, working with photographers, directors, stylists and producers. Own production budgets, schedules, rights and post‑production to ensure timely delivery and quality control.

• Produce and sign off on key creative assets (digital ads, landing pages, social content, OOH, packaging mockups). Work with designers to refine layouts, motion and compositing to meet both brand and performance requirements.

• Use qualitative and quantitative insight to inform creative decisions. Work closely with performance, product and analytics teams to test creative, measure impact and iterate based on ROI and engagement metrics.

What you’ll lead day‑to‑day

• Develop creative briefs and campaign roadmaps aligned with commercial goals

• Direct photoshoot and video production from brief to final deliverables, including shot direction and post‑production sign‑off

• Produce high‑quality creative assets for paid media, email, site, social and retail channels

• Manage external agencies, freelancers and production partners to deliver on time and on budget

• Establish and maintain an asset library, version control and clear briefs for cross‑functional teams

• Run regular creative reviews, critique sessions and workshops to raise standards and drive continuous improvement

• Set KPIs for creative performance and report clearly on outcomes and learnings

About you

• 8+ years’ experience in creative roles, with at least 3 years’ experience leading creative teams in a consumer, DTC or lifestyle brand

• Proven track record of art directing photoshoots and video production with demonstrable, campaign‑level case studies

• Strong portfolio showing concept to execution across paid social, display, landing pages and editorial content

• Commercially minded - comfortable aligning creative work to CAC, LTV and ROAS targets while protecting brand equity

• Confident working with production budgets, suppliers and timelines; practical understanding of post‑production workflows

• Data‑led and curious - able to use testing and performance insight to refine creative approaches

• Collaborative communicator who can influence senior stakeholders and cross‑functional teams

This role is an opportunity to combine craft, leadership and commercial impact - to build memorable campaigns and ensure the brand remains distinctive as it scales.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.