About the Business

Our client is a fast-growing consumer health business operating in one of the most dynamic and fast-evolving categories in the market.

They've built a high-trust, high-standards business where the product is the system that shapes customer confidence, and long-term value. They're scaling fast and doing it responsibly.

The Role

This is a high-agency product leadership role for someone who obsesses over the leakiest parts of the funnel and takes personal ownership of acquisition and retention performance. You will own the full customer lifecycle - from first click through long-term engagement - building the product-led growth loops that drive conversion, reduce churn, and expand lifetime value.

Core Responsibilities

Acquisition, Activation & the First 90 Days

• Own the roadmap for the critical first 90 days, with clear Day 30/60/90 milestones

• Improve activation and habit formation through education, nudges, and confidence-building UX

• Fix journey friction and handoff breakdowns across product, clinical, and fulfilment operations

• Partner with Growth Marketing to ensure the promise and product experience consistently align

Churn Defence

• Build proactive, signal-driven retention systems before customers reach cancellation intent

• Identify at-risk cohorts and design automated, product-led interventions

• Create a repeatable churn insight loop covering reasons, drivers, leading indicators, and countermeasures

Save & Rescue Flows

• Redesign cancellation into a value-led rescue system with dynamic, context-aware pathways

• Implement pausing, plan pivots, dose adjustments, and clinically appropriate alternatives

• Ensure all save flows are ethical, clinically aligned, and genuinely improve customer outcomes

Monetisation & Expansion

• Identify product-qualified moments to move customers into higher-value tiers or support levels

• Improve ARPU, NRR, and LTV through smarter onboarding and clear progression logic

• Partner with Commercial and Clinical teams to keep monetisation aligned with trust and outcomes

Experimentation at Pace

• Run a high-velocity test-and-learn roadmap across the full funnel

• Design and prioritise multivariate and cohort experiments across acquisition, retention, and monetisation

• Build a culture of shipping, measurement, and iteration

Stakeholder Alignment & Delivery

• Work cross-functionally with Design, Engineering, Data, Marketing, and Customer Operations

• Translate strategy into clear requirements and delivery plans

• Communicate insights, experiment results, and roadmap decisions with pace and clarity

What We're Looking For

Essential

• Extensive product management experience with a strong focus on growth, retention, or monetisation in consumer-facing digital products

• Proven track record reducing churn and improving LTV in subscription or repeat-purchase environments

• Strong product discovery capability, including user research into churn drivers and win-back levers

• Comfortable with cohort analysis, multivariate testing, survival curves, and funnel analytics

• Strong communicator, able to translate complex data into clear decisions for non-technical stakeholders

• Experienced in Agile delivery environments, shipping frequently alongside Design and Engineering

Highly Valuable

• Experience in healthcare, regulated products, or high-trust consumer categories

• Background working cross-functionally with clinical operations and customer support teams

• Familiarity with tools such as Amplitude, Looker, or GA4; SQL literacy a plus

• Strong commercial instincts with the ability to link product decisions to unit economics, contribution margin, and LTV:CAC

• Comfortable operating close to leadership with high trust, pace, and accountability

We are an equal opportunities recruiter and welcome applications from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, or any other characteristic. Due to the volume of applications we receive, we are unable to respond to every candidate individually. If you have not heard from us within two weeks of applying, please assume that your application has not been successful on this occasion.