We are working with a nationally recognised outdoor leisure and experiences brand operating a diverse UK estate of adventure-led destinations to appoint a Head of Brand Marketing.

The business delivers high-quality, experience-led activities rooted in challenge, connection, wellbeing, and time in nature. It benefits from strong awareness, advocacy, and sustained demand, but its next phase of growth requires sharper brand leadership: elevating storytelling, creative ambition, and cultural relevance to build long-term demand and emotional connection, not just short-term activation.

This role exists to define, protect, and amplify a brand that customers do not simply purchase from, but actively buy into. The Head of Brand Marketing will turn that emotional equity into a distinctive, enduring brand asset.

The Role

As the senior creative and ideation lead, you will set the creative bar across campaigns, content, organic social, PR, and local storytelling. 

You will own brand positioning, narrative, and expression end-to-end, ensuring the brand shows up with confidence, consistency, and originality at both national and local levels.

You will lead a multi-disciplinary brand team and work closely with senior stakeholders across marketing, operations, and commercial leadership, shaping fewer, bigger, more coherent brand moments that build fame, trust, and long-term demand.

What Success Looks Like

Within the first year, success will be reflected in a clearer and more distinctive brand platform, stronger brand-led demand signals (such as branded search and direct traffic), and a visible step-change in creative ambition and consistency. Campaigns will deliver higher-quality engagement, PR will amplify brand moments rather than fragment them, and teams will operate with greater confidence and speed.

About You

You are a senior brand and creative leader who believes brand is a long-term growth lever.

You are likely to bring:

• Senior brand marketing leadership experience in a consumer-facing business

• A track record of building distinctive brand platforms

• Experience across campaigns, PR, content, and organic social

• Confidence making subjective creative decisions

• Commercial awareness alongside creative ambition

• Experience in outdoor leisure, travel, hospitality, or experience-led categories

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.