About the Company 

 Founded in 2015, this leisure brand has grown to be loved by 4m+ female fans and customers across 150 countries, who use our high quality sports nutrition and apparel.

We sell across a number of sales channels, both 1st and 3rd party eCommerce, Retail, Wholesale and Marketplaces globally, with the UK, USA & EU being key markets for us to grow awareness and market share.

Today, the business is run exclusively from Innsbruck, Austria where our co-founders, David, Lukas & Thomas lead a team of 100+ people and while we love our incredible hometown, finding the volume of experienced talent we need to continue our growth has been really difficult.

So, we’re opening a new office in central London in September ‘22, which will house the majority of our commercial / demand creation functions going forwards, leaving our Innsbruck HQ to manage the majority of our back office / administration.

In parallel, we’re creating a new operational board, where this role will sit, to work closely with our co-founders, allowing them to move away from day-to-day trading activity to focus more on the business’ 3-5 year plan, where we believe revenues of €500m are achievable.

This is a career defining opportunity; allowing the right candidate to make their mark and work to propel Women’s Best into a trail-blazing, aspirational house of brands that help women be the very best version of themselves.
Reporting to our founders, you’ll take strategic and day-to-day tactical ownership for our direct to consumer sales revenue across our markets. You’ll need to have commercial acumen to trade whilst delivering against overall revenue and profit targets.

You’ll be responsible for Product category / merchandise forecasting, eCommerce Trading, and have oversight of Marketing (Paid Media & CRM) while we build a dedicated team to manage these functions in the next 6-12 months. So, you can build the demand to generate the revenue and millions of happy customers we serve, with incredible autonomy to understand and control our target audience, clients and sales channels.

About the Role 

COMMERCIAL STRATEGY

• Own the net revenue, average order size, value, conversion rate for Women's Best eCommerce;

  Positively impact and influence internal stakeholders and external partners;

• Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;

• Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;

• Set, monitor CaC/CPA and LTV by customer segment to deliver ‘profitable’ retention activity for Women's Best Group and establish KPIs for yourself/your team to work against;

• Effectively communicate and collaborate with Women's Best Group stakeholders;

• Uphold Women's Best Group’s PLAYBOOK;

• Think like a customer, all the time, every day.

PRODUCT CATEGORY MANAGEMENT & DEMAND

• Product Assortment and Selection: Responsible for selecting and curating the product mix, considering market trends, customer demand, sales data, and inventory levels to maximize profitability and appeal. Identifying new products, discontinuing underperforming ones, and ensuring a balanced range across categories.

• Inventory Management and Forecasting: Overseeing inventory levels to ensure optimal stock without overstocking or understocking. Accurate sales forecasting, managing purchase orders, monitoring stock movement, and collaborating with supply chain to optimise product flow.

• Sales Analysis and Performance Monitoring: Regularly analyzing sales data, key performance indicators (KPIs), and market trends to identify opportunities and challenges.Tracking product performance, understanding customer buying patterns, and making data-driven decisions to optimize product offerings and merchandising strategies.

• Pricing Strategy and Promotion Planning: Collaborating with wider business to develop competitive pricing strategies and plan promotional activities. Analyse competitor pricing, implementing markdowns or promotions, and ensuring pricing aligns with brand positioning and profitability goals.

TRADING & CRO

• Own all visual merchandising of your stores from products to signposting and engaging content that makes a sale today;

• Own and manage the digital trading calendar, delivering promotions, seasonal campaigns, and product/category pushes that drive revenue and conversion, while balancing margin through carefully structured discounting strategies.

• Work within Shopify and Algolia to ensure seamless site merchandising, product discoverability, and relevant promotions.

• Optimize onsite performance and conversion in collaboration with product, UX, and content teams, leveraging Contentsquare and other tools for insight-led improvements.

• Track and act on key trading KPIs including CVR, AOV, revenue, and margin impact to inform discounting strategy and drive those KPIs.

PAID MEDIA

• Act as the key point of contact for our paid media agency, managing strategy, spend, and performance across paid search, social, display, and affiliate channels.

• Own the paid acquisition budget, set clear performance goals, and ensure activity is aligned with broader commercial priorities.

• Brief and collaborate closely with the agency on content direction based on performance data; proactively request assets and coordinate with internal teams to ensure content is created and delivered on time.

• Ensure Women’s Best has great coverage across all relevant (on & offline) channels media channels that our Target Audience consumes;

CRM

• Develop and execute CRM strategies across email, SMS, and loyalty to grow LTV and retention.

• Drive segmentation, personalization, and lifecycle automation using Emarsys, with loyalty integration via Smile.io / LoyaltyLion.

• Continuously refine customer journeys and touchpoints based on performance and insights.

• Ensure data / insight from CRM segmentation / insight feeds into our broader, Organic, Earned & Paid activity to materially increase productively / yield from acquisition;

TARGET & AUDIENCE & CLIENT INSIGHT

• Lead a team of two analysts, performance reporting and insight across all digital touchpoints – supporting decisions around trading, marketing, and customer behavior.

• Collaborate closely with an internal data team and an external data consultancy to continually enhance our reporting capabilities, data models, and business intelligence frameworks.

• Foster a culture of evidence-based decision-making, ensuring insight is embedded in all aspects of eCommerce operations.

• Tools you'll work with include:

• GA4 (performance & user behavior)

• Contentsquare (UX/CRO insights)

• Algolia (onsite search & merchandising)

• Excel / Google Sheets (data analysis and reporting)

About You 

• Extensive experience in a senior eCommerce, trading, or digital marketing leadership role, ideally within a fast-paced DTC or omnichannel retail environment.

• Proven track record of delivering strong commercial outcomes through hands-on digital trading, strategic planning, and marketing execution.

• Deep understanding of customer journeys and performance metrics across acquisition, conversion, and retention.

• Skilled in managing and motivating external agencies, with a strong grasp of content strategy, paid media, and cross-channel performance.

• Above average experience with analytics tools – with the ability to turn raw data into clear strategic action (you may have SQL, Python skills).

• Experience with platforms and tools including Shopify, Algolia, Contentsquare, Emarsys, and GA4.

• Strong communication and collaboration skills, with the ability to work across commercial, creative, and technical teams.

• Highly analytical, commercially savvy, and detail-oriented.

• Experience in and be able to develop an initial data strategy

• Experience in working across multiple and varied sources of data

• Demonstrated knowledge of data structure, data systems/tools and related software and data management policies and practices (Google Analytics, AB testing, user testing etc)

• Creative in their approach to data presentation so people engage, easily understand and are inspired by data

• Strategic in their thinking – proactive in mining the data for new and interesting insights that allow the business to be competitive

• The ability to work at speed in a fast turnaround environment, without sacrificing quality of content

• Be comfortable juggling multiple projects simultaneously

• Have excellent interpersonal skills and the ability to persuasively sell ideas

• A quick learner who can process lots of information and prioritise action

• Effectively navigate and collaborate cross-functionally

• Are an outcomes focused manager, with strong team orientation

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.