About Pure Pet Food

At Pure Pet Food, its not just selling dog food; its about transforming the lives of dogs and their owners through better nutrition. Born from a shared vision between two dog-loving friends, they have grown into a leading UK-based company at the forefront of healthy, tailored dog nutrition.

Their mission is to make healthy, tasty choices for pets easy and accessible, driven by the belief that healthy dogs live longer, happier lives alongside their families. They have moved beyond the traditional "little brown biscuits" to offer a service that's entirely different, crafting healthy, perfectly portioned meals that are gently air-dried to preserve nutrients and flavour without harsh processing.

This innovative approach, coupled with a direct-to-consumer subscription model, allows them to personalise meal plans to individual dogs' needs, addressing everything from allergies to sensitive stomachs. They are proud to have served over 42 million meals and have thousands of success stories, with 91% of customers reporting overall health improvements in their dogs after switching to Pure.

Backed by vets and formulated by nutritionists, their focus is always on putting paws and people first. With significant recent investment and a growth rate of over 200% in the last two years, Pure Pet Food is in an exciting phase of expansion, both in the UK and internationally. 

About the role 

Reporting to the Customer Growth Director, you will be a pivotal member of the Leadership Team, responsible for defining and executing the overarching growth and digital marketing strategy for Pure Pet Food.

This role demands a strategic, but executional biased leader with a strong data-driven and customer-centric approach, capable of leading and optimising all digital marketing channels, fostering innovation within internal and external teams, and collaborating cross-functionally to enhance the entire customer journey.

You will be instrumental in driving customer acquisition, revenue growth, and brand awareness in a fast-paced D2C and eCommerce environment.

This is a hybrid role working out of the office in Leeds 3 days per week.

Key responsibilities Include

• Strategic Leadership: Develop and own the comprehensive growth and digital marketing strategy, aligning closely with the wider Leadership Team and Ops Board to meet broader company objectives.
• Channel Management & Optimisation: Oversee and optimise the performance of all digital channels (paid social, PPC, SEO, affiliates, programmatic, and emerging platforms), staying abreast of industry best practices and innovation. Establish KPIs, monitor performance with robust reporting frameworks, and ensure proper attribution models are in place. Move with pace to evaluate and implement new channels, tools, and technologies.
• Agency Management: Lead relationships with digital and creative agencies, ensuring alignment with brand messaging and performance goals, while effectively managing budgets, timelines, and deliverables.
• Team Development & Culture: Build, mentor, and inspire a high-performing internal team, championing a culture of continuous testing, learning, and knowledge sharing - and foster the same with relevant external teams/agencies.
• Data-Driven Decision Making: Leverage analytics, customer insights, and market research to inform strategic direction, identify growth opportunities, and drive iterative improvements.
• Cross-Functional Collaboration: Collaborate closely with CRM/retention, tech, finance, creative, and brand teams to create cohesive strategies that enhance the entire customer journey. Partner with product and technology teams to optimise landing pages, funnels, and platforms for conversion and user experience.
• Customer-Centric Focus: Ensure the customer experience is central to all campaigns and touchpoints, maintaining high standards of brand integrity.

About You

• Proven track record in a senior marketing leadership role (Head of Growth, Head of Digital, or similar) within a fast-paced D2C or eCommerce business;.
• Extensive and up-to-date knowledge of key digital marketing channels, including advanced strategies in paid social, PPC, SEO, affiliates, and programmatic advertising, demonstrating an understanding of current and future trends.
• Strong analytical acumen with the ability to interpret complex data sets, attribution models and derive actionable insights, and utilise data effectively for strategic decision-making and performance optimisation in a rapidly evolving digital landscape.
• Experience managing significant marketing budgets (multi-million pound) and a proven history of effectively overseeing multiple agency relationships to drive ROI.
• Demonstrated leadership experience with success in building, mentoring, and developing high-performing marketing teams, fostering a culture of innovation and continuous learning.
• Familiarity and practical experience with a range of current marketing technology tools, including advanced analytics platforms (e.g., Google Analytics 4), marketing automation systems, diverse advertising platforms, and business intelligence (BI) dashboards, with an eye for evaluating and adopting new technologies.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree or relevant professional certifications are a plus.
• Experience in the pet or subscription box industry is beneficial but not essential.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.