About NIO Cocktails

NIO Cocktails is a premium ready to drink Cocktail Brand, which has grown to ~€5m annual revenue through direct to consumer eCommerce and wholesale/retail channels in the UK, Italy & Germany.

In the summer of 2023 NIO Cocktails completed a strategic review with proven eCommerce / Brand growth consultancy The Growth Foundation to a plan to drive NIO Cocktail’s revenues to €30m+ over the next 3 years.

Part of this plan was to secure a strategic investor and operational partner to fund and deliver this growth. In December ‘23 NIO Cocktails secured a strategic investor and The Growth Foundation as shareholders, creating a new Executive Board, who will build and deploy the growth plan, which includes this career defining role; allowing the right candidate to make their mark, learn while doing and work to propel NIO Cocktails into a trail-blazing, aspirational ready to drink Cocktail brand.

About the role

Reporting to NIO Cocktail’s Creative Director, We are seeking a Campaign Project Manager to join our Brand function. The ideal candidate will be campaign project manager superhero, with a proven track record of executing successful marketing initiatives. You will be responsible for overseeing the end-to-end project management (from brief to delivery) of brand & marketing campaigns and creative content, ensuring that all projects are delivered on time, within budget, and to the highest quality standards.

To succeed in this role, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business, alongside our support B2B / wholesale activity - all across our three live markets (UK, Italy & Germany). You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you must be customer-focused and have a good understanding of our target audience. You must be passionate about our products and have your finger on the pulse of the latest trends in brand, marketing and eCommerce. You must be creative, innovative and analytical, with the ability to anticipate and respond to changing customer needs and preferences, before they happen.

Finally, You will need to be a collaborative and inclusive manager, with a willingness to listen to and learn from diverse perspectives. You must be able to build and maintain strong relationships with internal and external stakeholders and be a champion for the brand and its values.

Roles & responsibilities...

• Support the wider demand creation team to deliver the Objectives for NIO Cocktails;

€12m revenue in 2025 and onwards to €30M+ with >8% EBITDA in 2027;

Employee NPS >8;

Customer NPS >8;

• Campaign Management: Lead the planning, execution, and optimisation of multi-channel brand & marketing campaigns to drive awareness, customer acquisition, retention and engagement. Own the Campaign / Trading Calendar/s (Global Brand <> Local Marketing / Trading);
• Creative feedback: Provide creative guidance to graphic designers, copywriters, videographers, and other creative professionals to ensure that all content aligns with brand guidelines and resonates with the target audience;
• Project Coordination: Manage project timelines, budgets, and resources effectively to ensure timely delivery of all marketing initiatives;
• Performance Analysis: working closely with the wider demand creation functions, monitor and analyse the performance of campaigns and content, using data-driven insights to optimise future strategies and tactics;
• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product development, and customer service, to align campaign objectives with overall business goals;
• Chair / Lead meetings / ideation sessions with Product, Brand, Marketing & Trading to populate the campaign calendar;
• Where possible, be the catalyst / devise campaigns with the aim of hitting NIO Cocktail’s objectives;
• Vendor Management: Evaluate and onboard external vendors, such as agencies and freelancers, as needed to support campaign and content production efforts;
• Compliance and Legal: Ensure that all marketing materials and campaigns comply with Alcohol industry regulations and legal requirements in each market;
• Keep up to date with campaign & content best practice of tomorrow through training and research etc;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with all our stakeholders and wider group team;
• Uphold and consistently narrative the strategy set out in our brand playbooks;

Success in 6 months looks like:

• NIO is producing 100s of high quality assets per month (on time & budget) across our consumer / customer touch points, vs the 10s of assets produced currently.
• A detailed, commercial forecast linked brand / commercial campaign calendar is in place and utilised by the whole company to know what’s going on and what needs to happen each week to make campaign / production execution a reality .

Success in 36 months looks like:

• €30m+ with >8% EBITDA, and you and the NIO team have built a platform which can launch and scale NIO Cocktails into new markets across Europe, enjoying economies of scale from common back-office, tech, product support centrally and clear understanding of what needs to be true from a brand marketing perspective to succeed as NIO Cocktails scales.

About you

• 3 years+ campaign / production management experience in a multi-channel, multi-market DTC / wholesale brand or advertising / content agency
• Experience working in / with product business (manufacturing, FMCG, retail etc).
• Ideally scale-up experience with a proven track record of managing fast business growth.
• Proven track record of executing successful marketing campaigns and producing high-quality content;
• Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment;
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams;
• Creative thinker with a keen eye for detail and a passion for storytelling;
• Proficiency in marketing analytics and reporting tools;
• Familiarity with social media platforms, digital advertising channels, and content management systems;
• Knowledge of industry regulations and compliance standards related to marketing and advertising.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.