Copywriter
About NIO Cocktails
NIO Cocktails is a premium ready to drink cocktail brand, which has grown to ~€5m annual revenue through direct to consumer eCommerce and wholesale/retail channels in the UK, Italy & Germany.In the summer of 2023 NIO Cocktails completed a strategic review with proven eCommerce / Brand growth consultancy The Growth Foundation to a plan to drive NIO Cocktail’s revenues to €30m+ over the next 3 years.
Part of this plan was to secure a strategic investor and operational partner to fund and deliver this growth. In December ‘23 NIO Cocktails secured a strategic investor and The Growth Foundation as shareholders, creating a new Executive Board, who will build and deploy the growth plan, which includes this career defining role; allowing the right candidate to make their mark, learn while doing and work to propel NIO Cocktails into a trail-blazing, aspirational ready to drink Cocktail brand.
About the role
Reporting to NIO Cocktail’s Creative Director, we are looking for a Copywriter to shape the voice and tone of our brand. The brand is undergoing a change of direction in both look and feel and tone of voice and we need someone to come in and help us shape this as we go.
The key channels we’re creating for will be paid social, organic social, email and the NIO website. NIO also produces a lot of documents to entice potential partners that we’d need you to craft too. You must be incredibly confident in long copy as well as headlines. As a key member of our creative team, we’ll also be looking to you to help form the guidelines and rulebooks that solidify the new brand.
The ideal candidate will have a proven track record of crafting compelling copy across these channels, with a keen understanding of brand storytelling and consumer psychology. To succeed in this role, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce business, alongside our support B2B / wholesale activity - all across our three live markets (UK, Italy & Germany). You must be willing to take calculated risks and have a bias for action.
You must be customer-focused with a deep understanding of our target audience. You must be passionate about our products and have your finger on the pulse of the latest trends in brand, marketing and eCommerce. You must be creative and innovative, with the ability to anticipate and respond to changing customer needs and preferences, before they happen.
Finally, You will need to be a collaborative and inclusive teammate, with a willingness to listen to and learn from diverse perspectives. You must be able to build and maintain strong relationships with internal and external stakeholders and be a champion for the brand and its values.
Roles and responsibilities include...
Support the wider demand creation team to deliver the Objectives for NIO Cocktails;
- €12m revenue in 2024 and onwards to €30M+ with >8% EBITDA in 2026;
- Employee NPS >8;
- Customer NPS >8;
- Copywriting: Conceptualise and write clear, concise, and compelling copy for a wide range of marketing materials, including social media posts, email campaigns, eCommerce store content and product descriptions.;
- Brand Voice: Develop and maintain the brand voice and tone guidelines, ensuring consistency and coherence in all written communications across different channels and touchpoints;
- Content Strategy: Contribute to content strategy development, leveraging insights and data to inform content decisions and optimise performance;
- Editing and Proofreading: Review and edit copy to ensure accuracy, clarity, and adherence to brand guidelines, as well as correct grammar, punctuation, and spelling errors;
- Workload Management: Manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment
About You
Experience required...
- 5+ years of professional experience in copywriting, with a focus on marketing and advertising;
- Exceptional writing skills, with a strong portfolio showcasing a variety of writing styles and formats; - especially proficient in long copy.
- Passion for cocktails, food and beverage industry knowledge, or experience working with consumer brands is a bonus.
Skills needed...
- Proven ability to craft compelling narratives and persuasive messaging that drives customer engagement and action;
- Thorough understanding of brand strategy, storytelling techniques, and consumer psychology;
- Strong attention to detail, with excellent editing and proofreading skills;
- Ability to work collaboratively in a team environment, as well as independently with minimal supervision;
- Proficiency in SEO best practices and familiarity with content management systems is a bonus.
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
- Current opportunities
- NIO Cocktails
- Locations
- London
- Remote status
- Hybrid Remote
London
Copywriter
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